BETHMANN BANK
IMAGERY / ADVERTISMENT
–
SERVICE
–
CLIENT INFO
Bethmann Bank AG, founded in Frankfurt am Main in 1712, is widely regarded as one of the most prolific German private banking institution with a long-standing tradition in private wealth management. Thanks to its impressive growth over the past years, it is now ranked as the 3rd biggest private bank in Germany. In order for them to be ready for the next decade and beyond, we happily work with Bethmann Bank AG on stringent marketing and strategic positioning, brand strategy, visual identity, advertising, digital and interactive solutions, and much more.
PROJECT BACKGROUND
Extensive photo shooting and advertising campaign we conducted for Germany’s third largest private bank. The shooting transforms the Biedermann und Brandstift-developed claim and positioning ECHTES. PRIVATE. BANKING. into a unique and alluring visual imagery.
Location: Bethmann Bank Headquarters, Frankfurt am Main; Private mansion, Berlin.
