Discretion is a noble calling


We support our clients in extending their competitive advantages and securing their intellectual property. Therefore we are unable to showcase this project. If you want to know more please contact the corresponding project manager.

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ECCO

BRAND AMBASSADOR


SERVICE

TRAINING / PRINT


CLIENT INFO

The high-quality shoemaking company Ecco was founded by Karl Toosbuy in 1963 in Denmark and has been expanding globally since the 1980s. Today, Ecco serves clients in over 4,000 retail locations worldwide. In order to further increase sales staff efficiency, we support Ecco with our extensive expertise in training content, structure and methodology.


PROJECT BACKGROUND

The Brand Ambassador, Ecco's comprehensive sales floor training bible, started out as a project focused on re-designing the existing learning content. In order to unleash its full potential, we ended up not only redesigning, but reworking the whole document in terms of content and usability. Therefore, we developed a stringent and engaging learning experience from concept, design and structure to a completely new user approach and storyline.

Stefan Matanovic - Biedermann und Brandstift
Christian Fischer - Biedermann und Brandstift