Bethmann Bank AG, founded in Frankfurt am Main in 1712, is widely regarded as one of the most prolific German private banking institution with a long-standing tradition in private wealth management. Thanks to its impressive growth over the past years, it is now ranked as the 3rd biggest private bank in Germany. In order for them to be ready for the next decade and beyond, we happily work with Bethmann Bank AG on stringent marketing and strategic positioning, brand strategy, visual identity, advertising, digital and interactive solutions, and much more.


Elaborate new conception of Bethmann Bank’s corporate information brochure, aimed at depicting both the client’s unique perspective as well as the bank’s numerous services in a modern yet unpretentious way.

The decision to fully align the brochure’s content with the bank’s claim ECHTES. PRIVATE. BANKING., which was also developed by Biedermann und Brandstift, was made in order to transfer the claim onto a more extensive format. It thus serves as navigation structure for the reader with particular emphasis on the bank’s core values.

With the digital issue Bethmann Bank has taken another step into their digital future and towards a state of the art customer relationship. Just as it is the bank’s credo to meet all possible needs of its clients, the microsite was designed to be fully responsive for desktop, tablet and mobile.

Christian Fischer - Biedermann und Brandstift