CHARACTER MAGAZIN NO. 8
Bethmann Bank AG, founded in Frankfurt am Main in 1712, is widely regarded as one of the most prolific German private banking institution with a long-standing tradition in private wealth management. Thanks to its impressive growth over the past years, it is now ranked as the 3rd biggest private bank in Germany. In order for them to be ready for the next decade and beyond, we happily work with Bethmann Bank AG on stringent marketing and strategic positioning, brand strategy, visual identity, advertising, digital and interactive solutions, and much more.
From the very beginning, it was clear that the Character Magazin had to communicate not only the core values of Bethmann Bank, but also to transcend the dimensions of past, present and future in order to deliver relevant, undogmatic and engaging content to their younger as well as older readers. To that end, the Character Magazin embodies a deliberate effort to move away from the rather old-fashioned banking magazines that predominantly focus on topics related to finance.
For the Character Magazin, authenticity of the portrayed characters, high quality content and stimulation of deeper societal dialogue are vital aspects. Additionally, the Character Magazin includes video production for future digital deployment of content.
Nico Hofmann is portrayed in this issue.